Gillespie Advisory, a multifaceted service provider, faced a challenge with its multiple services being branded individually, leading to client confusion and missed cross-service synergies. At Mugshot Creative, we developed a cohesive naming strategy to unify all services, designed a logo and motto that encapsulated Gillespie Advisory's mission and values, and created a comprehensive branding framework to ensure consistency across all touchpoints. The result was a revitalised Gillespie Advisory with a unified brand identity that eliminated confusion, created cross-service synergies, and strengthened its market position.