The Innovation, Entrepreneurship & Technology (IIET) is dedicated to providing accredited Australian Higher Education qualifications. Key to its vision are excellence in learning, teaching, and industry engagement. We collaborated with IIET to develop a comprehensive marketing plan that included detailed stakeholder engagement strategies. Our action-oriented approach aimed to generate consistent brand awareness and lead generation through a mix of online and offline marketing initiatives, focusing on platform growth, brand growth, engagement, and new business.

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This integration of traditional and new media was designed to be cost-effective and deeply engaging, with layered messaging tactics aimed at increasing brand impact and securing brand success. The plan covered various aspects such as maintaining client information and relationships, delivering market-leading content, establishing strong relationships with key stakeholders, attracting and retaining business, and utilizing feedback for continuous improvement and informed planning. This strategic approach is expected to drive market share growth and significantly increase revenue over the next five years.