At Seasalt, the task was to craft a brand identity that married the timeless allure of seafood tradition with the edge of contemporary design and packaging. This needed to be not just visually captivating, but also consistent, respectful of our seafood lineage while captivating the modern palate. We aimed to design an identity that was both engaging and enjoyable to interact with, requiring us to strike a delicate equilibrium between nostalgia and modernity in every aspect, from design to packaging.